An interactive installation transforming guests into a character that mirrors their every move.
ODEON - Magic Mirrors
Client:
Role:
Creative Lead/Director and Art Direction.
Output:
Interactive screen installation.
ODEON wanted to capture cinema goers to increase their customer loyalty and inspire repeat visits.
We designed a motion-tracking experience that brings to life a 3D character which captivates guests and delights them by mirroring their movements.
We created a variety of backgrounds for the experience, ones that could be used all year round as well as tapping into key calendar moments, with Halloween and festive creative to keep the experience fresh and engaging.
Credits
Rehab - Tech & Innovation Agency
Takunda Chikuku - Creative Strategist
Lily Frost - Copywriter
Marc Weiss - Senior Designer
Catherine Hainsworth - Producer