Crafting a dynamic look and feel for Disney Advertising’s Tech & Innovation showcase 2024.
Disney Advertising - Move Makers
Client:
Role:
Creative Director/Lead.
Output:
Event art direction and hero assets.
Working as the Creative Director I helped to lead the team to create a visually impactful art direction and key assets for Disney Advertising’s successful first ever in person Tech and Data Showcase at CES 2024 in Las Vegas.
Taking inspiration from Disney Advertising's approach of always innovating, evolving and progressing forwards with the latest technology, we developed a dynamic and ownable creative concept called, Move Makers.
Move Makers look and feel was made up of impactful colour combinations and animated graphical shapes that helped to represent Disney Advertising’s complex technology in a friendly and approachable way. Each aspect of Disney Advertising vast technology was assigned a graphical shape and colour way, which ensured the show had clear structure.
The show was opened by our sizzle video which introduced the ethos of Move Makers to the audience through our impactful manifesto.
We brought to life their cutting edge technology such as Tech Stack and Audience Graph through bespoke animations using our visual and motion principles.
Our art direction was used throughout the show, event space and even on top of taxis for the whole of Vegas to see.
Credits
Rehab - Tech & Innovation Agency
Fransisco Martinez - Design and Motion
Marc Weiss - Senior Designer
Nicola Anstice - Copy Lead
Marko Anstice - Sizzle Reel Motion Designer
Catherine Hainsworth - Producer