Using computer vision to turn LEGO bricks into music so kids can create soundtracks as they play.
LEGO - BrickDJ POC
Client:
Role:
Creative Lead and Concepting.
Output:
Experience POC.
LEGO were looking to innovate their in-store retail experience, pairing play with future thinking tech to create ‘WOW’ moments for visitors.
After some concept exploration to identify multiple 'ways in', Brick DJ was created. It’s an open play space that turns LEGO bricks into musical beats and creates a soundtrack from LEGO builds. All underpinned by Computer Vision technology it allows for visitors in stores to play in a natural way.
Each LEGO brick colour represents a musical sound and every time a new colour is introduced onto the baseplate, a new musical sound is introduced. All brick sounds are added to a melody in real time creating a soundtrack as the user plays. turning LEGO building into a multisensory experience.
Credits
Rehab - Tech & Innovation Agency
Sydney Schaefer - UX and Strategist
Robin Hunter - Creative Tech
Catherine Hainsworth - Digital Producer