An AI-powered tool that helps creatives to pitch Cannes Lions worthy ideas with confidence.
Rehab - Cannes Idea Validator
Client:
Role:
Creative Lead and Art Direction.
Output:
Web experience.
For Cannes Lions 2023 we wanted to show the benefit of AI and how it can help teams validate ideas and gain knowledge and confidence on whether ideas are worth exploring or not whilst also saving both time and money.
So we created an AI-powered virtual panel inspired by six Cannes-inspired personalities. The Cannes panelists were modelled on real human data and they provided affinity scores and feedback to show users just how well their concept resonated.
Taking inspiration from the Rehab brand and the bright colours and creativity seen during Cannes Lions week, we defined an eye-catching art direction that is modern, playful and allows AI technology to feel approachable to users who aren’t so familiar with it.
Throughout the week, winning campaigns from Cannes International Festival of Creativity were submitted to the tool, and we shared the promising results live.
Credits
Rehab - Tech & Innovation Agency
Takunda Chikuku - Creative Strategist
Marc Weiss - Senior Designer
Caleb Wood - Creative Tech Lead
George Walker - Senior Creative Tech