Encapsulating the rackets product benefit through an eye catching art direction.

HEAD - Extreme18

Client:

Role:
Creative Lead, Art Direction, Design.

Output:
Print, social posts, retailer product videos.

The HEAD Extreme Series specialises in generating more spin on a ball and its created for the young stylish tennis player.

With this in mind, we wanted to create a bold and confident identity for our newest iteration of the HEAD Extreme that would grab our consumers attention whilst visualising the rackets benefits.

HEAD - Extreme18 - Visual 2.png

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HEAD - Extreme18 - Visual 3.png
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Credits

HEAD Tennis - Brand

Alberto Sicilia - Motion Designer

Matt Thomas - Producer

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