Encapsulating the rackets product benefit through an eye catching art direction.
HEAD - Extreme18
Client:
Role:
Creative Lead, Art Direction, Design.
Output:
Print, social posts, retailer product videos.
The HEAD Extreme Series specialises in generating more spin on a ball and is created for the young stylish tennis player.
With this in mind, we wanted to create a bold and confident identity for our newest iteration of the HEAD Extreme that would grab our consumers attention whilst visualising the rackets benefits.
Our art direction was created using a simplistic bold approach. We used the vibrant colours from the racket design, enhanced the contrast and rotated our hero athlete, Richard Gasquet, turning it into a impactful graphical visual clearly promoting the ‘spin’ product benefit.
This was applied throughout all product promotion, from the logo, to racket visuals and key benefits as well as the product video.
Credits
HEAD Tennis - Brand
Alberto Sicilia - Motion Designer
Matt Thomas - Producer