Role: Senior Designer and Illustrator
Brief: Design a visually appealing Trayliner that would prompt restaurant goers to play with it.
Approach: This year, McDonald's wanted to create something that would entertain visitors to the restaurants and promote the excitement of Christmas.
This is where the interactive Advent Calendar was born.
We worked closely with Blippar to create a variety of augmented reality games and interactions that could sit behind every advent door and keep users coming back to the restaurant.
There were 3 main interactions that were built:
1. Creature Customiser
2. Seasonal Selfie
3. Santa's Sleigh Game
The actual design of the trayliner was led by my art direction. We wanted it to be bright and eye catching but also with a tactile look and feel that would help to give a slight nod to the look and feel of the augmented elements. This is where I decided on the paper craft look and feel.
Every door uses the number to create a christmas scene and all elements of the scene appear as if they have been created through different paper stock.
Alongside the trayliner design, device screens were also needed to be designed to help users interact with the calendar. Once again these were following the same paper craft look and feel.
Throughout this project I worked closely with the creative team behind the idea and developers to ensure our vision was achieved to the highest standard.
Role: Senior Designer
Brief: Create the identity and look and feel for the concept 'Play Loud' to launch the new Puma Tricks boots for 2016.
Approach: Our insight was that you have to be good enough to wear boots so colourful.
Our idea was simple: These are boots so loud that you have to sign a waiver for them.
With the right and left boot being different colours, Yellow and Pink, it provided great colour to work with. Whilst the nature of football being so fast paced, and movement dynamically adapting, it felt right to use an organic wave form visual that ran right through the campaign and helped to define to overall identity.
Various mock ups were needed to show how this identity could work so well in different environments so a lot of re-touching and fitness to the designs was required.
Role: Senior Designer
Brief: Create the identity for the concept 'Hy:gen'.
Hy:gen is the concept campaign for Hyundai's new energy efficient car, the 'Fuel Cell'.
Approach: The Fuel Cell works by combining 2 elements, Hydrogen and Oxygen. Therefore the campaign was based around the same idea, bringing 2 elements together to create something incredible.
Hy:gen wants to inspire a movement through a series of collaborations between contrasting worlds. By inviting experts in their field to collaborate and create products and experiences that push the boundaries of human potential and inspire future innovators.
With this strong concept given to us (the design team) it was clear that the identity and look and feel of the campaign had to be impacting.
By visualising the idea of collaboration in a clean and captivating way was the ultimate result. Using curves and interlocking shapes along side bright and considered colours helps to show that beautiful outcomes could be created.
This look and feel was easily applied to all parts of the campaign, from hero visuals through to app design giving the campaign a very strong and inviting appearance.
Role: Senior Designer
Brief: Avios want to create exciting travel companions for its audience. They are calling upon Instagram Influencers to help inspire holiday makers to visit different cities and explore their best bits.
Avios want to house these images and top tips into an easy to navigate through and portable document for all its users to download and take away with them whilst they explore.
Approach: As Avios already has a strong brand identity it was important to me to help hero the beautiful imagery provided by our influencers in an exciting and easily scannable way.
Travel companions naturally need to be easily portable and adapted to the users needs, plus with Avios' audience being so varied in age range, it needed to cater for all users. Therefore I decided that there needed to be 3 different layouts in which users could choose to download:
1. Full Page download - Ideal for viewing on desktop and tablets
2. Mobile optimised - Perfect for saving to your phone
3. Printable version - Aimed at the more traditional traveller
Role: Senior Designer
Brief: Build upon the success of the first MINI Brochure App and create a series of digital and interactive experiences of the printed brochure for the other popular MINI models, including the new MINI 5 door.
Approach: The main thing for this release was to add more MINI models in the same style and improve on the existing app. Using the design language already created, we added more chapters to the app and introduced more exciting features that really help the user to engage with the models and fully understand their individual benefits.
Working closely with the tech team and concepting with a copywriter the new release of the brochure app is even more interesting and informative than before.
Role: Senior Designer
Brief: To redesign the global platform for MINI which will span across 130+ markets worldwide.
Approach: Working with a large team, ranging from Designers, UE and Tech our aim was to create a new and exciting responsive global platform for MINI.
For this project we worked in 3 week sprints alongside key MINI stakeholders. Visits to MINI Munich, regular presentations and check-ins within our smaller teams to the client were key to it's success.
I have been involved from the start of the design phase for this project, working closely with UE and Tech to achieve our initial concepts. With a responsive focus and maintaining the playfulness and uniquely quirky 'MINIisms' in every aspect of the site, from the imagery used to the playful use of copywriting, I am now very excited to say that it is currently in build and due to be going live and rolled out to initial markets early 2015.
This has been a long and challenging project spanning over 2 years where I have concepted, designed and documented the full process to ensure our visions as a team will be achieved.
Brief: Spark social buzz around the launch of Nike’s new boot the T90 Laser IV in line with Nike’s campaign.
Approach: For Fans of Teams (FOTs) and especially the strikers among them, bragging about their goals is almost as rewarding as scoring them. We enabled them to take bragging rights out of the park to a wider social audience with the T90 Strike Counter.
We built a Facebook app for FOTs to record and show off their strikes.
The app logged every detail of their goals - from which part of the boot they used to where on the pitch they struck from. For every goal, the app created a 3D visualisation for FOTs to share and discuss with friends in the ‘goal gallery’.
A 10-day countdown to launch on Facebook and nf.com built an early buzz amongst FOTs, which was further boosted by tactical and reactive content linking to the strike counter.
Role: Lead Designer
Brief: Create a social media campaign in line with the launch of Nike’s new boot, Mercurial Vapor Superfly III.
Approach: We wanted to engage the Nike Football community in a new and innovative way to help Mercurial Superfly athletes establish a presence on Facebook (and grow those who already have a presence) in lead up to European Championships 2012.
We established the benefits of the new boot by creating conversation around its key attributes and characteristics…Who’s the fastest moving? The fastest thinking? The most dangerous? The most stylish? Who is the most Superfly?
The Nike Football Facebook pages hosted the main ‘Who is Superfly’ application as a tab. They kept the debate rolling by calling out the best athlete content throughout the campaign and leveraging this content straight from the athlete’s pages.
Role: Lead designer
Brief: Introduce a new breed of hungry young athletes to Fans of Teams (FOTs) through the lens of the 4 silo boots (Mercurial, CTR360, Tiempo and T90)
Approach: A fresh, digital twist on iconic football stickers that gives ownership of the next wave athletes to the FOTs on the global Nike Football Facebook channel.
Athletes are given next wave nicknames and corresponding silo-themed cards.
The cards are hosted on a Facebook album – initially all-facing down with only their next wave nicknames visible. Through mediated social conversation across the channel, FOTs are encouraged to guess which next wave card relates to which athlete. After this teaser phase, the card is flipped over and revealed.
Due to the popularity of the campaign, we printed and packaged all of the cards and handed them out as collectors items.
Why Celebstruments: For years now I have been out with friends, making silly jokes and puns that kept us entertained throughout our day and night drinking sessions.
Back in 2013, I started trying to make celebrities into instruments. Don't ask me why my brain decided to start doing it, but it did, and since then, when a celebrity's name is mentioned my brain (and my friends brains) automatically go into 'Celebstrument mode'.
It's a fun concept that I started to photoshop up. But recently, I have teamed up with my good friend and super talented illustrator Chris Walker to try and make these Celebstruments more exciting and bring them to the wider pun-loving audience.
Celebstruments does exactly what it says on the tin. It turns celebrities into instruments for a good old fashioned giggle. This is an on going personal project that hopefully one day will be seen all over the internet, but for now it lives here at celebstruments.com and @celebstruments on both Twitter and Instagram if you want to check them out and see the latest goings on.
Once again a MASSIVE thanks to Chris Walker who is the illustration wizard behind this.
Watch this space for more Celebstruments development.
Role: Initial art direction and design
Brief: To bond the Polish National Team and its fans prior to hosting the European Championships 2012.
Approach: We used the Poland v Germany game as an opportunity to seed the idea of unity and reach out to elite Fans of Teams (FOTs) on Facebook and beyond.
We first launched the logo and the key campaign idea, United We Fight, to our 80,000+ fans on Facebook. We then invited them to get involved and engage in the debate by asking them what 'unity' means to them in context of Polish football.
The end product was an inspiring and uplifting locker room environment for the PNT before the game, featuring the best of the FOT comments in each of the player's cubicles.
In the days preceding the game we launched a mega site OOH ad in the heart of Gdansk (city-location of the game). The ad was an in your face statement of intent creating unwavering team and fan unity.
Role: Concepting, Art Direction and
Brief: This was a personal project. To create an engaging and memorable Christmas message from MINI to its audience.
Solution: Christmas is an important time for brands to show their presence to the masses. Working closely with a copywriter we decided to create a bold and simple image that adds some christmas humour for the audience.
By focusing on the iconic design and styling of the MINI we created this visually striking image. Creating the MINI as a Humbug sweet along with the line "Scrooge Proof" signifies that the new MINI 5 door, although bigger, is still all about fun and excitement.
I am lucky enough to have a beautiful commute to work every morning. Changing trains on the bridge at Blackfriers station I am always peering out to the Shard, Tower Bridge, St Pauls and the Walkie Talkie building and see how they look against the different sky that day.
So, I decided to make a visual diary of this awesome view by taking the same photo every day just to see how the sky changes day to day, month to month and even season to season.
I have set up the Instagram account @dejaviewlondon and will be taking the same photo throughout 2016 under the hashtag #dejaviewlondon16.
Follow to see London in all its glory.
Motion Studies are rapidly becoming an important part of my job when working on various projects.
They enable the audience who we are presenting to see how particular designs will work and also they are a brilliant tool to show developers our vision.
Here are some examples of the motion studies that I have created for various projects.
Here are a few examples of my development, drawings and inspiration.
Created for both clients and personal projects.
These are what keep me entertained and maintain my creative flare in my spare time. They range from a variety of mediums used and have been commissions as well as being created for pure experimentation and enjoyment.
I love to experiment, humour and challenge my mind and skills whilst fully immersing myself in creativity.