www.alifreeman.com
Online Portfolio and About Ali

Welcome to the online portfolio of visual creative
Ali Freeman.

About:
I am a multi-disciplined creative designer with a passion for producing strong and conceptually based work which goes above and beyond the brief.

I am currently working as a designer for digital advertising agency, AKQA London.

I like drawing, sporting, mingling and festivaling.
My hair defies gravity.

Please feel free to contact me about my work, collaborations or any other opportunities. hello@alifreeman.com

CV and Portfolio are available on request.

Please scroll down to view my portfolio.

HYPtv/M&C Saatchi/Jonnie Oddball -
24 Hour Advertising Challenge.
30 Second Cinema Advert

Brief:
Produce a 30 second advert for the ICA with the theme 'Now' within 24 hrs.

Solution:
As part of Group 5 we decided that the 'now' was not a moment that could be visually represented but it is the product of the Past minus the Future. The video shows a duplication of events happening simultaneously, the left side being the past and the right side being the future in reverse. Therefore the point at which they meet, is the 'now' and can only be experienced at the ICA.

For more info about the challenge please visit:
Creative Review Blog
HYPtv
Fwd_ctrl.blog

TBWA\London.
Selected Placement Work

As part of my 2 month placement at advertising agency TBWA\ London, in their design studio I worked alongside TBWA’s Art Director’s and designer's to create a range of advertising for their many well known clients.

Projects that I worked on include: Galaxy, Sony Singstar, National Express, Muller, Nivea and
Stream Sessions.

A big thanks to all those at TBWA\ London for a
great time.

More TBWA\ work coming soon.

1. Stream Sessions poster design
2. Stream Sessions poster design

Solution:
O2 offer services not only through phone communication but also via the O2 stadium, which houses sporting events such as the Olympics as well as major Music concerts. With this in mind, adverts and idents were created under the following 3 titles:
> Music
> Sport
> Talking/Relationships

The phones interact with each other more and more as the idents progress, ending with a resolution in the final adverts. The main focus is the iPhone, only available on O2.

Panographic.
Online Exhibiton and Promotional Poster

Brief:
Create an exciting final year online exhibition and promotional poster for the Loughborough Graphic Communication graduating class of 2009.

Solution:
Designed and art directed ‘Panographic’ website and poster as part of design committee for Loughborough Graphic Communication final year promotion.

www.pano-graphic.com

Bike Week 2009.
Branding and Advertising Campaign

Brief:
Re-brand and Advertise ‘Bike Week 2009’ to its varied audience.

Solution:
Bike Week (sponsored by Nokia) is an annual British summer cycling event

A logo and logo animations were created as well as a variety of different guerrilla style advertising techniques. The following 7 themes were used throughout the campaign:
> Bluetooth
> Charity
> Environment
> Exercise
> Fun
> Get Together
> Healthy

Neonprint.
Live Window Installation

Brief:
Create a Christmas Window Installation for Vanilla Galleries in Loughborough.

Solution:
Created as part of a collective of graphic students from Loughborough University.

We poured UV sensitive paint down vertical tubing that had laser cut imagery attached to the front of it (made from a black stencil). UV lights surrounded the stencil so that as the paint filled from the bottom upwards, the colours appeared through the holes.

The title was ‘The 12 Days of Christmas’ and inspiration was sourced from our personal memories of anticipating and receiving presents at Christmas.

Roosevelt Speeh.
Room Projection

Brief:
Document the famous Roosevelt inaugural speech to 12-14 year olds.

Solution:
I wanted the 12-14 year olds to understand the great depression and lack of confidence that America had at the time of Roosevelt's speech.

The children enter the classroom in complete darkness. Whilst the speech is being said it is projected onto the walls in a variety of different ways and different fonts. Slowly, as the speech progresses the writing starts to fill up the walls and consequently lights up the classroom which increases the confidence of the children much like how the American's would have felt when Roosevelt was making this speech.

Thermochromic Fairy Tales.
Book Design

Brief:
Create a book to contain 7 of the Brother’s Grimm Fairy Tales.

Solution:
My aim was to build on the exciting changes and developments of fairy tales in a modern, contemporary book.

I carefully screen-printed each of the title pages with Thermochromic Paint which changes colour when touched. This works really effectively at the start of each story by the warmth of the reader’s hand activating the colour change to create a delightful appearance. This infinite process successfully displays the everlasting magic of fairy tales and supports the evolving adaptations.

Seven Deadly Sins.
Packaging

Brief:
Create packaging which is branded by sin to contain 3 cosmetic products.

Solution:
Innovative magazine packaging holding a range of cosmetics and personal grooming products for people who posess the sin of “Pride”.

Each magazine has 3 beauty products within them, and every page of the magazines are reflective whereby appealing to the proud people because they are constantly seeing their reflection staring back at them.

The magazines only hold a small amount of the products because it highlights the idea that the proud people love themselves so much they do not want
to change.

Sketchbooks.
Development, Drawings and Inspiration

Images of my recent sketchbooks and drawings.