Working with a large team, ranging from Designers, UE and Tech to create the new global platform for MINI.
Due to the work still in progress it cannot be show. Watch this space!
Role: Lead designer
Brief: Introduce a new breed of hungry young athletes to Fans of Teams (FOTs) through the lens of the 4 silo boots (Mercurial, CTR360, Tiempo and T90)
Approach: A fresh, digital twist on iconic football stickers that gives ownership of the next wave athletes to the FOTs on the global Nike Football Facebook channel.
Athletes are given next wave nicknames and corresponding silo-themed cards.
The cards are hosted on a Facebook album – initially all-facing down with only their next wave nicknames visible. Through mediated social conversation across the channel, FOTs are encouraged to guess which next wave card relates to which athlete. After this teaser phase, the card is flipped over and revealed.
Due to the popularity of the campaign, we printed and packaged all of the cards and handed them out as collectors items.
Brief: Spark social buzz around the launch of Nike’s new boot the T90 Laser IV in line with Nike’s campaign.
Approach: For Fans of Teams (FOTs) and especially the strikers among them, bragging about their goals is almost as rewarding as scoring them. We enabled them to take bragging rights out of the park to a wider social audience with the T90 Strike Counter.
We built a Facebook app for FOTs to record and show off their strikes.
The app logged every detail of their goals - from which part of the boot they used to where on the pitch they struck from. For every goal, the app created a 3D visualisation for FOTs to share and discuss with friends in the ‘goal gallery’.
A 10-day countdown to launch on Facebook and nf.com built an early buzz amongst FOTs, which was further boosted by tactical and reactive content linking to the strike counter.
Role: Lead Designer
Brief: Create a social media campaign in line with the launch of Nike’s new boot, Mercurial Vapor Superfly III.
Approach: We wanted to engage the Nike Football community in a new and innovative way to help Mercurial Superfly athletes establish a presence on Facebook (and grow those who already have a presence) in lead up to European Championships 2012.
We established the benefits of the new boot by creating conversation around its key attributes and characteristics…Who’s the fastest moving? The fastest thinking? The most dangerous? The most stylish? Who is the most Superfly?
The Nike Football Facebook pages hosted the main ‘Who is Superfly’ application as a tab. They kept the debate rolling by calling out the best athlete content throughout the campaign and leveraging this content straight from the athlete’s pages.
Role: Initial art direction and design
Brief: To bond the Polish National Team and its fans prior to hosting the European Championships 2012.
Approach: We used the Poland v Germany game as an opportunity to seed the idea of unity and reach out to elite Fans of Teams (FOTs) on Facebook and beyond.
We first launched the logo and the key campaign idea, United We Fight, to our 80,000+ fans on Facebook. We then invited them to get involved and engage in the debate by asking them what 'unity' means to them in context of Polish football.
The end product was an inspiring and uplifting locker room environment for the PNT before the game, featuring the best of the FOT comments in each of the player's cubicles.
In the days preceding the game we launched a mega site OOH ad in the heart of Gdansk (city-location of the game). The ad was an in your face statement of intent creating unwavering team and fan unity.
Role: Branding, Art director and Designer
Brief: To create a strong brand identity and website for new company, Chef Database, which is a dedicated jobs and profile site for the chef world.
Approach: Working closely with a User experience architect, we felt it was important to create a professional and easy to use platform in which chefs and businesses can promote and liaise with each other on a professional, dedicated platform within their competitive industry.
We wanted to create a premium look and feel but still keeping it modern and down to earth. We kept the logo simple with a quirky nod to the dining and chef industry. This was then echoed in the website design where the bold flat colours were used strikingly.
Our aim was to create a sense of community to the site, make it friendly, understandable and manageable for the chefs and businesses that sign up. Creating full page profiles for chefs helping them to promote their personal brand and identity easily and effectively within a simple framework.
Brief: Create a campaign to help the launch of the US men’s new national team kit.
Approach: Fans were asked to submit mottos on twitter using #redallover where the chosen motto would be on the new shirt ready for the US vs Argentina game on 26.03.11.
It launched on March 18 and ran for 5 days. Each day we highlighted the standout entries on Facebook and through the use of online media (OLM) to encourage more entries. We even got Nike athletes, Dempsey and Holden, to raise awareness by interacting with Nike soccer and suggesting their own team mottos.
The patriotic call to arms ignited the fans’ passion and prompted over 11,000 #redallover entries, with the winning #redallover motto being announced on March 23…Indivisible.
The winning motto was displayed on the stadiums jumbotron, centre circle and surrounding LEDs…And embroidered on the players shirts.
Role: Lead Designer
Brief: To establish the new CTR360 as the ultimate control boot for the modern midfielder.
Approach: We showcased different features of the CTR360 through five elite athletes and their methods of taking control. We challenged Fans of Teams (FOTs) to join Iniesta, Ganso, Van Der Vaart, Balotelli and M’Vila in this elite CTR group by proving they have what it takes to take control.
Each week we focused on one athlete and how he takes control. This was shown created through athlete and product alignment.
We set up control-themed challenges for FOTs to prove they have the Football skills required to Take Control. FOTs were urged to report on social to prove they’d completed each challenge.
FOTs who earnt a place in the elite training squad were aligned with athletes and elevated across the channel.
Here are a few examples of my development, drawings and inspiration.
Created for both clients and personal projects.
These are what keep me entertained and maintain my creative flare in my spare time. They range from a variety of mediums used and have been commissions as well as being created for pure experimentation and enjoyment.
I love to experiment, humour and challenge my creative mind and skills whilst fully immersing myself in creativity.